FIA European Championship Press Day
London, 8th May 2008

The Carter Motorsport / Lucas Oil team were delighted to be invited along to the FIA European Championship Press Day at the Sports Café on London's Haymarket. The event, organised by Santa Pod Raceway in association with Image Wizard would bring journalists together with some of the top names in European drag racing - Andy Carter, Andy Robison, Martin Bishop and Martin Hill.

Preparations for the event started weeks before with the Carter Motorsport marketing team writing biographies, press releases and the preparing 'press packs' which included CDs, hero cards and information about the team

The day started at 1pm when the Carter Motorsport team met in central London for a working lunch. Amongst the items on the agenda were forthcoming press releases and sponsor and guest arrangement for the Main Event. Andy also took some time to work on his forthcoming book, Andy Carter's Top Fuel History. The book is starting to look really good and we hope it will become a 'must have' for drag racing fans when released in 2009.

The event kicked off around 3pm when journalists started to arrive at the Sports Café. The Santa Pod team had done great job with the venue. A display of a Supertwin Bike and a Junior Dragster outside was capturing the attention of the passing public. Inside FIA coverage was being displayed on numerous plasma screens and there was even a model scalextric drag strip to capture the imagination of the assembled media.

Throughout the afternoon and evening we spoke to journalists from all areas of the media. Newspapers, magazine, websites and radio were all keen to talk to Andy Carter to find out about drag racing and exactly what it is like to drive the 8000bhp, 300mph Lucas Oil dragster.

The event drew to a close around 9pm and the Carter Motorsport team left for home. It was a very successful and enjoyable day for the team; we made a number of new contacts and hopefully created some excellent publicity for the sport. We were happy to leave empty handed - all of our press packs had been snapped up by journalists eager to find out more about Top Fuel drag racing. We hope to be back next year representing the sport.

Your team at the FIA European Championship Press Day were Andy Carter and Gary Cottingham.

We would like to say a very big thank you to Santa Pod Raceway for inviting us to attend to represent the sport. Thank you to the Santa Pod staff for all of their help throughout the day and also thank you to the Image Wizard staff for their help.

Gary Cottingham
Carter Motorsport

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